FTC Inquiry Hinders Google’s Acquisition of AdMob

When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.

Today Google () has released a statement on their Public Policy Blog admitting that they’ve been in ongoing talks with the FTC for weeks. This week the FTC even went so far as to make a “second request” for more detailed information on the deal.

The bottom line is that deal isn’t done, nor is it a sure thing, though Google still anticipates it to be completed eventually.

Google writes:

“This week we received what’s called a “second request,” which means that the FTC is asking for more information so that they can continue to review the deal.

While this means we won’t be closing right away, we’re confident that the FTC will conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes. And we’ll be working closely and cooperatively with them as they continue their review.”

December 23rd, 2009 | by Jennifer Van Grove